Social marketing - Join the revolution!
Over half of the UK population are now active users on Facebook. This makes social an advertising tool that cannot be ignored by any company or brand that wishes to develop online.
At Bug we're really embracing all the possibilities of social media marketing. We are excited about the opportunities available now and think you should be too. It's now more possible than ever to really drive your sales and brand awareness with cleverly designed campaigns.
So what's the best approach? You can create yourself a fan page and a twitter account but unless you know how to utilise it for maximum impact you won't see the benefits. This is where we come in and have already helped brands big and small to take advantage of this receptive audience.
Traditional advertising is based around producing something that you hope people will connect with if they see it. You tell them what you think they want to know and hope they act on it.
Seems to be a lot of maybes there!
Social engagement takes your product or service to the people where they are. It is based around the principal of connecting to new customers in ways that are relevent to them and using this interaction to build trust and affinity with your product or service.
The results of this when done correctly are a pool of highly targeted, proactive followers that can be interacted with at will and spread your message for you.
68% of 25-34-year-olds have decided not to complete an online purchase due to reading a bad customer review. Half of these people said these user reviews influence them more than any form of online advertising (Deloitte 2011).
In a similar fashion the power of recommendation is also massively important with product suggestion between friends a huge purchase driver online.
By keeping track of and embracing both positive and negative opinion from your audience you can ensure you are improving and evolving your offering.
At Bug we have various ways to integrate social commerce solutions into your business and the best part is the results are measureable and brand aware.