WSPA, Collars Not Cruelty
Showing the world that the mass killing of dogs doesn't stop rabies.
The Client
The World Society for the Protection of Animals exists to tackle animal cruelty across the globe.
The process
WSPA were embarking on a worldwide awareness campaign to highlight the need to vacinate dogs against rabies. Working with our friends at Forster we helped develop the right strategy to deliver the campaign from autumn 2011 through until early 2012.
The finished article
The campaign comprised of a data collection system set to run within each of WSPA's global websites. The system was multilingual with all pledges being tracked into a master support database. The second phase saw us producing a dynamic flash based advert featuring all of the dogs and people that had signed up over the previous months.
This campaign is running across global WSPA sites until early 2012.
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