Santander, 123 Cashback Credit Card
The cashback calculator. How much coud you earn?
The Client
The Santander Group is one of the largest banks in the world. You probably knew that already.
The process
Santander were running a big online campaign based around their 123 cashback credit card. They needed some additional creative to be made, including a new calculator interface allowing people to visualize the reward they could expect based upon their usual monthly spending.
The finished article
Despite operating to a very tight campaign deadline and undergoing various changes during development we were able to get the new advertising format completed quickly in order for the campaign to run as expected.
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