Nigella Lawson
Helping the UK's favorite food writer, journalist and broadcaster progress online.
The client
Nigella is a celebrity food writer, journalist and broadcaster. She has released her own cookware range and sold more than 3 million cookery books worldwide.
The process
It was time for Nigella's online brand to move in a new direction and her team had many ideas on how to move the site forwards.
We arranged to relocate the hosting for the new site and combine open source systems with custom development to acheive the right result.
The finished article
Compared to previous incarnations, Nigella's site is now visually better to use, engaging, has more content than before and is easier to update for her team.
It has a large emphasis on her worldwide audiences, featuring automated links to social media and viral marketing.
"Having now worked with Bug for many months, I can attest to their creativity, 'get stuck in' attitude and strategic sense"
We're a social bunch