Bug Interactive continues to help boost All Nippon Airways online presence through managing their pan European paid search campaign.
The search team at Bug Interactive have been managing All Nippon Airways pan European paid search account for the past 18 months with great success. Since the start of the campaign the team have increased the conversion rate by almost 300% while managing to decrease the average cost per click by up to 40%. Bookings via the online channel have continued to grow for All Nippon Airways with paid search paying a large part in that success.
The campaign structure allows All Nippon Airways to have flexible control over budgets for different sectors (business or leisure) in all European countries. This allows them to maximize on conversions due to the different number of seats available for each sector at any one time.
Bug Interactive are looking forward working with All Nippon Airways for the foreseeable future and also assisting them in reaching their online booking goals.
